Adidas Yeezy Partnership Announced

December 3, 2013

Adidas officially confirms a new partnership with Kanye West, weeks after he revealed the deal on Hot 97 radio. The move marks Kanye's departure from Nike, where he felt constrained by limited creative control and no royalty structure. The Adidas deal grants him full ownership of the Yeezy brand and royalties on every pair sold — a first for a non-athlete in sneaker history.