Adidas Yeezy Boost 750 Released

February 7, 2015

The first shoe from the Adidas-Yeezy partnership — the Yeezy Boost 750 in 'Light Brown' — launches exclusively through a smartphone app for $350 and sells out in minutes. The high-top sneaker with its distinctive strap signals a new era for both Kanye and Adidas, proving that the hype built during the Nike years has only intensified.